E-Commerce



Electronic Commerce, commonly known as (electronic marketing) e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer network.

In today's global economy, more businesses sell products online, in more markets and in more languages, than ever before. One of the local e-commerce sites is MAS Airlines. Malaysian Airline System (MAS) brings the world to Malaysia and vice versa through its main subsidiary, Malaysia Airlines, the nation's primary international carrier. From its hub in Kuala Lumpur, Malaysia Airlines serves about 100 destinations on six continents, some via code-sharing. In fact, MAS has incorporated online booking system to its website www.malaysiaairlines.com. In other words, people can purchase flight tickets or select Holiday Packages through Malaysiaairlines.com at anytime from anywhere.





As we could see from the home page, MAS Airlines has designed its background in such a way that it makes people feel warm and friendly when first entering into the website as there are two stewardesses smiling and an attractive colorful background. In addition, customers are served with care because MAS Airlines provides different selections of languages and countries to enable customers to select their country of residence and preferred language. The page loading speed is considered very fast which about 12 milli-seconds on average. MAS Airlines has chosen Times New Roman as its text font with the font size of 12 which comforts the readers. The website is simple yet customers can easily identify the important information as MAS Airlines has highlighted them with different colors to draw customers’ attentions.



When entering into the main page, customers can easily get to know the current promotion offered by MAS Airlines as well as the highlights. Besides that, there is a search engine available for customers to search for additional information. Furthermore, it provides a section on the main page which allows customers to book a flight, holiday packages and web check-in. customers can always check the availability of flight ticket by entering some information such as the origin and desired destination, the date of departure and arrival of the flight, flexibility date, the number of flight tickets and the flight classes.

Once customers have entered the flight information, customers will be linked to another page which shows the availability of flight ticket and the total price of the ticket including tax. Before purchasing the ticket, customers could review their purchases to avoid any misunderstanding. MAS Airlines provides several ways of online payment, for example, credit cards (MasterCard or Visa), CIMBClick and MayBank2U when customers have made their final decisions. All the private information and payments made are secured using a VeriSign SSL Certificate. Later, customers will get a confirmation letter from MAS Airlines through e-mail.

On the other hand, MAS Airlines has a good navigation as it provides other related links that enable customers to check on the information for hotels, car for hire, sightseeing locations and others. Additionally, it contains information for flight e-timetable, flight status, the route map, holiday packages in Malaysia and more.




Overall, MAS Airlines’ website has delivered a clean and clear interface to its readers. The easy navigations allow customers to get the information they need about the prices of flights tickets, holiday packages or other related facts. Hence, making flight ticket reservation through MAS Airlines is easy and simple.


Related Links:

http://www.malaysiaairlines.com/my/en/home.aspx

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